New branch located in the George Yard Shopping Centre and open now

Independent travel agent Premier Travel has opened a new branch in Braintree, staffed by the town’s former Thomas Cook employees.

The East Anglia based travel agency opened the new branch in the George Yard Shopping Centre on Friday morning (20th December).

The five staff members are in a brand new location in the Premier Travel branch which customers can find opposite Boots.

They previously worked in the town’s Thomas Cook branch. Premier Travel got in touch with them following Thomas Cook’s collapse to help them get back on their feet in new roles with the local agent.

The branch brings the agency’s total number to 24 having also opened two new branches in Suffolk earlier in December.

Kerry Gordon, branch manager, said: “We were devastated when Thomas Cook ceased trading – some of our staff left college and went straight to work there so it felt very daunting.

“I sent my CV to Premier the next day and two days later we were invited back as a branch. We were so relieved and we’re excited to see our customers again. People in Braintree trust us so we are really glad to be able to start this together.”

Kerry and her team, Cherry Laidlaw, Claire Banks, Angela Farrow and Eilir Morris-Jones, have more than 75 years of experience collectively.

Paul Waters, Director of Premier Travel, said: “We’ve had fantastic support from the Braintree community since we announced our new branch and we are very pleased to be open.

“The travel industry is extremely close knit so we were devastated to hear the Thomas Cook news. Premier Travel wanted to help in any way we could so we fast-tracked interviews for staff who lost their jobs and the Braintree team are enthusiastic, experienced and a great addition to our travel experts.

“We look forward to being part of and supporting the local community as we open this branch and look forward to seeing customers in branch soon.”

The Braintree team can also be reached on 01376 318380 or by emailing

For further information:

Natalie Robinson - Communications Executive


Tel: +44 (0)1223 535 260

About Premier Travel

Premier Travel is a privately owned, independent travel agency who have been in travel since 1936. They have 21 branches in East Anglia and the South East of England. Their long serving staff have excellent destination knowledge and their own client base who book with them each year.

Branch locations

Premier Travel branches in: Bexhill, Bishops Stortford, Bury St Edmunds, Cambridge (Sidney Street), Cambourne, Dereham, Ely, Halstead, Haverhill, Huntingdon, Mildenhall, Newmarket, Norwich (Bedford Street), Norwich (Reepham Road), Reigate, Royston, Saffron Walden, Seaford, St Ives, St Neots, Sudbury, Swaffham, Wymondham Protection Status

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