25% rise in retail sales compared to last January

East Anglian travel company Premier Travel is celebrating after starting 2020 with one of its most successful sales periods.

The firm, founded in Cambridge, has seen a 25% increase in retail sales year-on-year across its 23 branches, including its three new branches, since the start of January.

Popular booking destinations include Italy, Menorca, Greece, Portugal, Canada, Thailand and South Africa.

The company believes this rise is due to many factors including the costs of holidays falling in many destinations and clients wanting the help and expertise of a travel agent they can trust in case issues arise following the huge changes in the travel industry last year in the collapse of Thomas Cook.

Premier Travel has also seen more customers using their out of hours local call centre to confirm holidays as well as more people making contact over the phone and email to get quotes.

Premier Travel opened three new branches last year in new areas – Mildenhall, Sudbury and Braintree.

Paul Waters, Director of Premier Travel, said: “We are thrilled to have had such a positive start to 2020. Branches have been very busy and customers are still wanting to get booked early to secure their holiday.

“Customers return to us because they recognise our staff and their expertise and know that they will go above and beyond to make sure they have a holiday to remember but also to take control should things go wrong.

“This year, we have continued to see people wanting to have experiences on their holidays over simply relaxing on a beach and coming into a branch to get those ideas is invaluable.

“With even more travel options coming to our local airports we hope this success will continue through the year.”

For further information:

Natalie Robinson - Communications Executive


Tel: +44 (0)1223 535 260

About Premier Travel

Premier Travel is a privately owned, independent travel agency who have been in travel since 1936. They have 21 branches in East Anglia and the South East of England. Their long serving staff have excellent destination knowledge and their own client base who book with them each year.

Branch locations

Premier Travel branches in: Bexhill, Bishops Stortford, Bury St Edmunds, Cambridge (Sidney Street), Cambourne, Dereham, Ely, Halstead, Haverhill, Huntingdon, Mildenhall, Newmarket, Norwich (Bedford Street), Norwich (Reepham Road), Reigate, Royston, Saffron Walden, Seaford, St Ives, St Neots, Sudbury, Swaffham, Wymondham Protection Status

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